Bliss Protection was founded 2006 by Matthias Ascherl and his crew. The guys at Bliss - all of them are passionate mountain bikers, skiers and snowboarders - were not satisfied with the current body armour at the market. Every product was - or even still is - too bulky and let you look like a ,,Robo-Cop". It was time to do something new, something different, something better!
Bliss Protection differs from other brands. It was not founded to get the big fish in the business. The main intention is still to make it easier to follow your passion safer and more comfortable without losing the great freedom of movement. Every mountain biker, skier and snowboarder knows that feeling after a couple of laps. Under thick plastic body armour, you sweat a lot and step by step it becomes more uncomfortable. You have to take a break, let your equipment dry or peel your armour off and ride without protection. At Bliss´ point, that is the wrong way!
Bliss’ owner had a vision in the back of his mind: a revolutionary body armour. So it was time to get on the drawing board. After five years of doing R&D in the Bliss S2 lab, ARG has been invented. It is a great new material including tons of innovations to revolutionize body armour as we know it. ARG is insanely thin, giving you great freedom of movement. At the same time it is super flexible and breathable. All these attributes combined in a level 2 body armour, creating a unique market position for Bliss. It figures out, that it is exactly what actions sports addicted people all over the planet are looking for.
Bliss created a new synergy between active materials and innovative design. So Bliss products become pretty popular by ambitions athletes. Also the industry and the media recognized this innovative product pretty soon. Let’s put it in a nutshell: Bliss Protection was proudly awarded the Eurobike Award 2012 and the Enduro Design & Innovation Award 2013. Also a bunch of the best mountain bikers, freeskiers and snowboarders like Greg Callaghan, Nicolas Lau, Greg Williamson, Matt Walker, Manon Carpenter, Phil Atwill and Mario Kaeppeli trust in Bliss. These guys are in need for products that offer them freedom, movement and flexibility, while keeping them protected.
,,Making the sports you love a bit safer and even more comfortable and also supplying the world’s best athletes with the products they need is what moves us, what we have in common and what we stand for."