Camelbak

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Throughout the world, camels are valued for their ability to survive and thrive in conditions which would quickly kill most other animals. The key to their robustness is their ability to carry the nutrients they need on their backs. Camelbak took an idea that had been successful in nature and turned it into an idea that has made them a global success in the worlds of sport and travel. The company lists its values as: Got Your Bak, Giving Bak, Athletes, Social Responsibility and Supply Chain Act of 2010. Got Your Bak refers to the rigorous nature of the development and testing process undergone by each and every one of the Camelbak products. Every one of the Camelbak reservoirs, backpacks, bottles and accessories is thoroughly put through its paces before being sent out onto the (online) shelves. This is backed by a lifetime guarantee. Giving Bak speaks for itself. Camelbak believes in being a force for positive change, particularly as relates to the outdoors. They partner with other organisations as well as running their own programmes and hence have managed to support a diverse range of initiatives from improving access to outdoor trails to getting young people involved with outdoor life. Athletes highlight the fact that Camelbak also believes in supporting leading figures and promising talents in the many sports where its products are crucial to success. These include cycling, running, triathlons and even winter sports. Social Responsibility and the Supply Chain Act of 2010 are closely linked. Modern consumers, particularly those involved with outdoor sports, are increasingly aware of protecting both the environment itself and the creatures and fellow humans with whom we share it. Camelbak works to ensure that these values are incorporated into all of its products, through every step of the supply chain. If you need a reliable way to keep hydrated in the toughest of conditions (or even just on your commute to work), check out Camelbak reservoirs, backpacks, bottles and accessories on BikeZaar.com