Fuji

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Built into every Fuji bike is 117 years of pride and passion.

Fuji’s century-old pedaling pedigree is present whether you’re climbing on a feather-weight all-carbon road racer, slipping through the wind aboard an aero tri machine, ripping singletrack astride a full-suspension MTB, hopping barriers with a nimble ‘cross bike or spinning the boardwalk on a stylish beach cruiser.

For us it’s not just about the number of years we’ve created bicycles, it’s about what people say as a result of those years.

More often than not we hear the same thing: “My first bike was a Fuji.”