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Hornit was founded by former lawyer and Ironman triathlete, Tom de Pelet. Tom had spent 7 years commuting to work in London and saw a gap in the market for innovative cycling products. When the brand launched in 2012, the objective was to create pioneering accessories that made cycling safer, more accessible and fun for people of all ages.
The first product to launch was the dB140 - the world’s loudest bike horn. The horn enables cyclists to alert distracted drivers and pedestrians to their presence. The product proved a hit and Hornit has since added Hornit LITE and Hornit CLUG, the world’s smallest bike rack, as well as a kid’s range, Mini Hornit.
Over the past 6 years, Hornit has pedalled its way to become an award-winning brand sold in over 40 countries worldwide. Innovation still remains at the heart of Hornit and Tom’s passion is shared by the whole team who make it their goal to create cycling products that work for you.
Scroll down to follow Tom's story.