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SRAM

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According to SRAM, “to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride” and, to demonstrate their passion for achieving this, they focus on “Incremental enhancements. Perpetual improvements. Revolutionary Innovation”.

SRAM sells more than 150 cycling products, making it the second largest bike component supplier in the world. Its products are exciting and innovative and the companies it has acquired over the years have complemented its core business values well. So when you buy anything from SRAM, you could also be buying into the innovation and expertise of Rockshox, Truvativ, Avid or Sachs Bicycle Components at the same time.

With an outstanding customer service record and an impressive sales history, SRAM has focused solely on bicycle components, excelling at every stage. When you buy a SRAM component, you are pretty much guaranteed a smooth ride.

Having started life with one product, the Grip Shift, SRAM perfected it and then expanded further, incorporating more state-of-the-art technology and smart design into its production line. If you buy brakes, drive trains, bottom brackets, cassettes, hubs and crank sets from SRAM, you know you are getting specialised items to boost your cycling experience and the performance of your bike.

Every aspect of a SRAM product is engineered to a level of precision that is unusually high. Professional riders embrace this reliability and performance-focused specialisation, and all items are designed to be both durable and light; nobody wants a crank set that is smooth but weighs down the bike!

Proud to focus on cycles and cycles alone, SRAM says, “Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it's the riders who live and breathe bicycles who love us most because bicycles are what we love, too. In fact, they're our only love.”